A bibliometric study on the evolution of conjoint analysis in 1998-2017

Authors

  • Michelangelo Misuraca University of Calabria, Arcavacata di Rende, Italy
  • Germana Scepi University of Naples Federico II, Italy
  • Maria Spano University of Naples Federico II, Italy

DOI:

https://doi.org/10.26398/IJAS.0032-002

Keywords:

Conjoint Analysis, Bibliometrics, Science Mapping

Abstract

When a technique or a research issue has reached a certain maturity, it is essential for the scientific community to assess its state of the art. Conjoint Analysis (CA), although defined as a market research technique, has been widely used in several domains. The most significant reviews on CA offered partial outlines about its use and its theoretical developments. In this paper, we aim at providing an overall framework of the past two decades of CA through a bibliometric analysis of the reference literature.

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Published

2020-09-16

How to Cite

Misuraca, M., Scepi, G., & Spano, M. (2020). A bibliometric study on the evolution of conjoint analysis in 1998-2017. Statistica Applicata - Italian Journal of Applied Statistics, 32(1), 9–27. https://doi.org/10.26398/IJAS.0032-002

Issue

No. 1 (2020): Vol. 32, Number 1

Section

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